Green marketing and its implications on consumers and businesses in Malaysia - an empirical study

Green marketing and its implications on consumers and businesses in Malaysia - an empirical study

Environmental issues are fast becoming important business issues in Malaysia. Many corporations are beginning to incorporate ‘green values’ into their marketing strategies. Malaysian consumers have been slow in responding to the environmental issues in the past but with increased per capita income a...

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Bibliographic Details
Main Authors: Ahmed, M. I., Kamalanabhan, T. J., Chih, Gerald P. L.
Format: Article
Language:English
Published: Kamla-Raj Enterprises 2001
Online Access:http://psasir.upm.edu.my/id/eprint/60416/
http://psasir.upm.edu.my/id/eprint/60416/1/Green%20marketing%20and%20its%20implications%20on%20consumers%20and%20businesses%20in%20Malaysia%20-%20an%20empirical%20study.pdf

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