Green marketing and its implications on consumers and businesses in Malaysia - an empirical study
Environmental issues are fast becoming important business issues in Malaysia. Many corporations are beginning to incorporate ‘green values’ into their marketing strategies. Malaysian consumers have been slow in responding to the environmental issues in the past but with increased per capita income a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Kamla-Raj Enterprises
2001
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| Online Access: | http://psasir.upm.edu.my/id/eprint/60416/ http://psasir.upm.edu.my/id/eprint/60416/1/Green%20marketing%20and%20its%20implications%20on%20consumers%20and%20businesses%20in%20Malaysia%20-%20an%20empirical%20study.pdf |
| _version_ | 1848854189666467840 |
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| author | Ahmed, M. I. Kamalanabhan, T. J. Chih, Gerald P. L. |
| author_facet | Ahmed, M. I. Kamalanabhan, T. J. Chih, Gerald P. L. |
| author_sort | Ahmed, M. I. |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Environmental issues are fast becoming important business issues in Malaysia. Many corporations are beginning to incorporate ‘green values’ into their marketing strategies. Malaysian consumers have been slow in responding to the environmental issues in the past but with increased per capita income and higher education the attitude is changing rapidly. This study was undertaken to find out the level of understanding of the concepts of green marketing and green products among consumers and marketers in Malaysia. Data was collected from 150 respondents using a questionnaire method. Mutivariate statistics was used to analyse the data. The research also evaluated the “green corporations” and their role and responses to the green revolution. The results of the study showed that there is a high degree of environmental awareness among the consumers. |
| first_indexed | 2025-11-15T11:05:55Z |
| format | Article |
| id | upm-60416 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T11:05:55Z |
| publishDate | 2001 |
| publisher | Kamla-Raj Enterprises |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-604162018-05-21T03:33:17Z http://psasir.upm.edu.my/id/eprint/60416/ Green marketing and its implications on consumers and businesses in Malaysia - an empirical study Ahmed, M. I. Kamalanabhan, T. J. Chih, Gerald P. L. Environmental issues are fast becoming important business issues in Malaysia. Many corporations are beginning to incorporate ‘green values’ into their marketing strategies. Malaysian consumers have been slow in responding to the environmental issues in the past but with increased per capita income and higher education the attitude is changing rapidly. This study was undertaken to find out the level of understanding of the concepts of green marketing and green products among consumers and marketers in Malaysia. Data was collected from 150 respondents using a questionnaire method. Mutivariate statistics was used to analyse the data. The research also evaluated the “green corporations” and their role and responses to the green revolution. The results of the study showed that there is a high degree of environmental awareness among the consumers. Kamla-Raj Enterprises 2001 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/60416/1/Green%20marketing%20and%20its%20implications%20on%20consumers%20and%20businesses%20in%20Malaysia%20-%20an%20empirical%20study.pdf Ahmed, M. I. and Kamalanabhan, T. J. and Chih, Gerald P. L. (2001) Green marketing and its implications on consumers and businesses in Malaysia - an empirical study. Journal of Human Ecology, 12 (4). pp. 245-249. ISSN 0970-9274 https://www.tandfonline.com/doi/abs/10.1080/09709274.2001.11907611 10.1080/09709274.2001.11907611 |
| spellingShingle | Ahmed, M. I. Kamalanabhan, T. J. Chih, Gerald P. L. Green marketing and its implications on consumers and businesses in Malaysia - an empirical study |
| title | Green marketing and its implications on consumers and businesses in Malaysia - an empirical study |
| title_full | Green marketing and its implications on consumers and businesses in Malaysia - an empirical study |
| title_fullStr | Green marketing and its implications on consumers and businesses in Malaysia - an empirical study |
| title_full_unstemmed | Green marketing and its implications on consumers and businesses in Malaysia - an empirical study |
| title_short | Green marketing and its implications on consumers and businesses in Malaysia - an empirical study |
| title_sort | green marketing and its implications on consumers and businesses in malaysia - an empirical study |
| url | http://psasir.upm.edu.my/id/eprint/60416/ http://psasir.upm.edu.my/id/eprint/60416/ http://psasir.upm.edu.my/id/eprint/60416/ http://psasir.upm.edu.my/id/eprint/60416/1/Green%20marketing%20and%20its%20implications%20on%20consumers%20and%20businesses%20in%20Malaysia%20-%20an%20empirical%20study.pdf |