Green marketing and its implications for consumers and businesses in Malaysia

Green marketing and its implications for consumers and businesses in Malaysia

Environmental issues are fast becoming important business issues m Malaysia. Many corporations are beginning to incorporate ‘green values’ into their marketing strategies. Malaysian consumers have been slow in responding to the environmental issues in the past but with increased per capita income an...

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Bibliographic Details
Main Authors: Lee, Gerald C. P., Ahmad, M. I.
Format: Conference or Workshop Item
Language:English
Published: Academy of Marketing Science 1997
Online Access:http://psasir.upm.edu.my/id/eprint/60411/
http://psasir.upm.edu.my/id/eprint/60411/1/Green%20marketing%20and%20its%20implications%20for%20consumers%20and%20businesses%20in%20Malaysia.pdf

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