Employment of relationship marketing strategies for enhancing customer satisfaction in Malaysian private hospitals

QR Code

Employment of relationship marketing strategies for enhancing customer satisfaction in Malaysian private hospitals

Marketers, in academia and business practice, are continually searching for new and more effective methods. One such approach that has gained popularity in Malaysian private hospitals, in recent years, is relationship marketing. This study examined the extent to which relationship marketing strategi...

Full description

Bibliographic Details
Main Authors:	Lau, C. C., Ahmad, M. I.
Format:	Conference or Workshop Item
Language:	English
Published:	Academy of Marketing Science 1997
Online Access:	http://psasir.upm.edu.my/id/eprint/60404/ http://psasir.upm.edu.my/id/eprint/60404/1/Employment%20of%20relationship%20marketing%20strategies%20for%20enhancing%20customer%20satisfaction%20in%20Malaysian%20private%20hospitals.pdf

Similar Items

Relationship quality and customer loyalty towards private hospitals in Malaysia.
by: Chiew, Chai Hui, et al.
Published: (2011)

Customer's satisfaction towards service quality of private hospitals in Kuching
by: Cha, Chon Heng
Published: (2011)

Nurses’ Job Satisfaction In The Malaysian Private Hospitals
by: Lee, Cheng Poh
Published: (2008)

Exploring the impact of relationship marketing upon customer satisfaction and customer loyalty in Malaysian banking industry
by: Sung, P. N., et al.
Published: (2015)

Critical Success Factors Of Customer Relationship Management At Private Hospitals In Malaysia
by: Abdullah, Kamarul Zaman
Published: (2005)

Critical Success Factors Of Customer Relationship Management At Private Hospitals In Malaysia
by: Abdullah, Kamarul Zaman
Published: (2005)

The relationship between Stress and Job Satisfaction of Nurses in private hospitals of Georgetown,Penang.
by: Loh, Hui Shin, et al.
Published: (2016)

The role of customer satisfaction in enhancing customer loyalty in Malaysian Islamic banks
by: Amin, Muslim, et al.
Published: (2010)

The impact of customer relationship management strategies on customer satisfaction under e-commerce platforms
by: Ding, Duo
Published: (2024)

Relationship marketing: Its potential to enhance public-private sector initiatives
by: Davis, Peter
Published: (2002)

Politeness of front counter staff of Malaysian Private Hospitals
by: Kuang, Ching Hei, et al.
Published: (2013)

Appraising Customer Retention Strategies Employed By Malaysian Companies With Strategic Recommendations For Its Improvement
by: Abdul Rahman M, Alaliani Reem
Published: (2009)

Appraising Customer Retention Strategies Employed By Malaysian Companies With Strategic Recommendations For Its Improvement
by: Abdulrahman M, Alaliani Reem
Published: (2009)

Factors affecting customer loyalty through satisfaction towards retail marketing strategy: an exploratory investigation on Malaysian hypermarkets
by: Haque, A. K. M. Ahasanul
Published: (2014)

Enhancement of employment satisfaction on emotional needs and work persistence
by: Abdul Majid, Norliza, et al.
Published: (2020)

Transformational leadership enhances customer satisfaction
by: Nor Mohd Desa, Kamariah, et al.
Published: (2010)

The Impact of Relationship Marketing On Customer Loyalty in Malaysian Banks
by: Zhou, Ruijie
Published: (2012)

Critical factors in Islamic marketing mix and their relationship with customer satisfaction / Johari Abdullah
by: Abdullah, Johari
Published: (2013)

Islamic relationship marketing practice, customer satisfaction, and retention: a mediation analysis
by: Che Mohd Salleh, Marhanum
Published: (2014)

The effect of online marketing on customer satisfaction.
by: Abdul Aziz, Yuhanis, et al.
Published: (2012)

Customers perception of credit card marketing strategies and its relationship with credit card usage among Malaysians
by: Kassim, Salina, et al.
Published: (2012)

The relationship of healthcare service quality and patient satisfaction on patient loyalty of outpatient clinics in private hospitals in Malaysia
by: Othman, Nur Amalia
Published: (2024)

The Effects Of Customer Experience And Customer Equity Dimensions In Building Service Loyalty In Private Hospitals Of Bangladesh
by: Nadia Farhana, Nadia Farhana
Published: (2017)

Family-Friendly Employment Policy Practices in the Malaysian Government and Selected Private Organizations
by: Ahmad, Aminah
Published: (2007)

Impact of customer relationship management strategy on customer accounting and customer performance measures in Malaysian hotel industry
by: Abu Kasim, Nor Aziah, et al.
Published: (2008)

Intersection of labour and employment market in private further and higher education colleges in the United Kingdom
by: Luva, Rumana Huq, et al.
Published: (2018)

Healthcare workers’ satisfaction on sbar tool for handover in a private hospital
by: Lee Hua Yik,, et al.
Published: (2019)

Exploring Direct and Indirect Influences of Physical Work Environment on Job Satisfaction for Early-Career Registered Nurses Employed in Hospitals
by: Djukic, M., et al.
Published: (2014)

Housing Associations and Relationship Marketing: Customers, Communication and Relationships
by: Hayat, Nasir
Published: (2006)

Service Quality And Its Relationship With Customer Satisfaction Towards Customer Loyalty
by: MOHD ISA, SALMI
Published: (2005)

Customer Satisfaction & Loyalty in the Singapore Retail Fuel Market
by: Koh, See Yong
Published: (2009)

Dimension of customer preference in the Malaysian foodservice industry:the relationship with customer satisfaction and loyalty / Abang Zainoren Abang Abdulrahman
by: Abang Abdulrahman, Abang Zainoren
Published: (2012)

Mediating mechanism of customer satisfaction on customer relationship management implementation and customer loyalty among consolidated banks
by: Adeiza, A., et al.
Published: (2022)

Maternal satisfaction in private hospitals in Khyber Pakhtunkhwa, Pakistan / Um-E-Laila
by: Um-E-Laila, -
Published: (2018)

Marketing Strategy Development for Belvoir Castle Corporate and Private Events
by: Limb, Andrew T
Published: (2009)

Evaluating the Links between Relationship Marketing and Customer Loyalty in the Malaysian Retailing Industry
by: Phua, Tin Chew
Published: (2012)

Effects of six sigma initiatives in Malaysian private hospitals
by: Ahmed, Selim, et al.
Published: (2019)

Intellectual capital management practices in Malaysian private hospitals
by: Noradiva Hamzah,, et al.
Published: (2017)

Assessing the Relationship Between Service Quality and Customer Satisfaction in the Malaysian Automotive Insurance Industry
by: Anantha Raj A. Arokiasamy,, et al.
Published: (2014)

Mediating Effect of Customer Satisfaction on Service Quality and Trust Relationship in Malaysian Banking Industry
by: Zahir Osman,, et al.
Published: (2016)