Employment of relationship marketing strategies for enhancing customer satisfaction in Malaysian private hospitals
Marketers, in academia and business practice, are continually searching for new and more effective methods. One such approach that has gained popularity in Malaysian private hospitals, in recent years, is relationship marketing. This study examined the extent to which relationship marketing strategi...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Academy of Marketing Science
1997
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| Online Access: | http://psasir.upm.edu.my/id/eprint/60404/ http://psasir.upm.edu.my/id/eprint/60404/1/Employment%20of%20relationship%20marketing%20strategies%20for%20enhancing%20customer%20satisfaction%20in%20Malaysian%20private%20hospitals.pdf |
| _version_ | 1848854186155835392 |
|---|---|
| author | Lau, C. C. Ahmad, M. I. |
| author_facet | Lau, C. C. Ahmad, M. I. |
| author_sort | Lau, C. C. |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Marketers, in academia and business practice, are continually searching for new and more effective methods. One such approach that has gained popularity in Malaysian private hospitals, in recent years, is relationship marketing. This study examined the extent to which relationship marketing strategies are used to improve customer satisfaction and maintain customer loyalty. The study results indicate that a good relationship marketing strategy can be crucial for private hospitals to gain a competitive edge, especially with the rapid development of private hospitals in the urban centres. |
| first_indexed | 2025-11-15T11:05:52Z |
| format | Conference or Workshop Item |
| id | upm-60404 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T11:05:52Z |
| publishDate | 1997 |
| publisher | Academy of Marketing Science |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-604042018-05-21T03:33:10Z http://psasir.upm.edu.my/id/eprint/60404/ Employment of relationship marketing strategies for enhancing customer satisfaction in Malaysian private hospitals Lau, C. C. Ahmad, M. I. Marketers, in academia and business practice, are continually searching for new and more effective methods. One such approach that has gained popularity in Malaysian private hospitals, in recent years, is relationship marketing. This study examined the extent to which relationship marketing strategies are used to improve customer satisfaction and maintain customer loyalty. The study results indicate that a good relationship marketing strategy can be crucial for private hospitals to gain a competitive edge, especially with the rapid development of private hospitals in the urban centres. Academy of Marketing Science 1997 Conference or Workshop Item PeerReviewed text en http://psasir.upm.edu.my/id/eprint/60404/1/Employment%20of%20relationship%20marketing%20strategies%20for%20enhancing%20customer%20satisfaction%20in%20Malaysian%20private%20hospitals.pdf Lau, C. C. and Ahmad, M. I. (1997) Employment of relationship marketing strategies for enhancing customer satisfaction in Malaysian private hospitals. In: 1997 World Marketing Congress, 24-27 June 1997, Kuala Lumpur, Malaysia. (pp. 540-543). 10.1007/978-3-319-17320-7_140 |
| spellingShingle | Lau, C. C. Ahmad, M. I. Employment of relationship marketing strategies for enhancing customer satisfaction in Malaysian private hospitals |
| title | Employment of relationship marketing strategies for enhancing customer satisfaction in Malaysian private hospitals |
| title_full | Employment of relationship marketing strategies for enhancing customer satisfaction in Malaysian private hospitals |
| title_fullStr | Employment of relationship marketing strategies for enhancing customer satisfaction in Malaysian private hospitals |
| title_full_unstemmed | Employment of relationship marketing strategies for enhancing customer satisfaction in Malaysian private hospitals |
| title_short | Employment of relationship marketing strategies for enhancing customer satisfaction in Malaysian private hospitals |
| title_sort | employment of relationship marketing strategies for enhancing customer satisfaction in malaysian private hospitals |
| url | http://psasir.upm.edu.my/id/eprint/60404/ http://psasir.upm.edu.my/id/eprint/60404/ http://psasir.upm.edu.my/id/eprint/60404/1/Employment%20of%20relationship%20marketing%20strategies%20for%20enhancing%20customer%20satisfaction%20in%20Malaysian%20private%20hospitals.pdf |