Malar, D., & Ahmad, M. I. (1997). The perception of viewers on female role portrayals in Malaysian television advertisements. Academy of Marketing Science.
Chicago Style (17th ed.) CitationMalar, Deva, and M. I. Ahmad. The Perception of Viewers on Female Role Portrayals in Malaysian Television Advertisements. Academy of Marketing Science, 1997.
MLA (9th ed.) CitationMalar, Deva, and M. I. Ahmad. The Perception of Viewers on Female Role Portrayals in Malaysian Television Advertisements. Academy of Marketing Science, 1997.
Warning: These citations may not always be 100% accurate.