Effects of TV advertising on children and parental influence on children's TV viewing

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Effects of TV advertising on children and parental influence on children's TV viewing

The objective of this study is to investigate the effects of children advertising on children and parental influences on the children’s attitude and understanding levels toward children advertisements on television. The respondents for this study were both parents and children. Among others, the stu...

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Bibliographic Details
Main Authors:	Joseph, C., Ahmad, M. I.
Format:	Conference or Workshop Item
Language:	English
Published:	Academy of Marketing Science 1997
Online Access:	http://psasir.upm.edu.my/id/eprint/60384/ http://psasir.upm.edu.my/id/eprint/60384/1/Effects%20of%20TV%20advertising%20on%20children%20and%20parental%20influence%20on%20children%27s%20TV%20viewing.pdf

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