Relationships of usage of facebook, awareness of facebook advertisements and contributing factors to consumers' purchasing behavior

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Relationships of usage of facebook, awareness of facebook advertisements and contributing factors to consumers' purchasing behavior

Advertising has been Facebook‟s main revenue stream since its origin and it was believed the year 2010 as the year companies opened up significant new revenue streams, in which one of those was the virtual currency. However on the other hand,scholars as well as practitioners are debating on the actu...

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Bibliographic Details
Main Author:	Sasitharan, Githa Devi
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Facebook (Electronic resource) Internet advertising Consumer behavior - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/60378/ http://psasir.upm.edu.my/id/eprint/60378/1/FBMK%202015%2066IR.pdf

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