The role of the food and beverage department in enhancing overall hotel competitiveness in Malaysia

The role of the food and beverage department in enhancing overall hotel competitiveness in Malaysia

The rising level of Malaysian incomes and the increase in tourism activities in recent years have generally enhanced the Malaysian hotel industry. The vast increase in the number of hotels in Malaysia is making the industry very competitive. Hotel restaurants help to create the overall ambience of t...

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Bibliographic Details
Main Authors: Khor, Shii Ling, Ahmad, M. I.
Format: Conference or Workshop Item
Language:English
Published: Academy of Marketing Science 1997
Online Access:http://psasir.upm.edu.my/id/eprint/60377/
http://psasir.upm.edu.my/id/eprint/60377/1/The%20role%20of%20the%20food%20and%20beverage%20department%20in%20enhancing%20overall%20hotel%20competitiveness%20in%20Malaysia.pdf

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