The role of the food and beverage department in enhancing overall hotel competitiveness in Malaysia
The rising level of Malaysian incomes and the increase in tourism activities in recent years have generally enhanced the Malaysian hotel industry. The vast increase in the number of hotels in Malaysia is making the industry very competitive. Hotel restaurants help to create the overall ambience of t...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Academy of Marketing Science
1997
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| Online Access: | http://psasir.upm.edu.my/id/eprint/60377/ http://psasir.upm.edu.my/id/eprint/60377/1/The%20role%20of%20the%20food%20and%20beverage%20department%20in%20enhancing%20overall%20hotel%20competitiveness%20in%20Malaysia.pdf |
| _version_ | 1848854178299904000 |
|---|---|
| author | Khor, Shii Ling Ahmad, M. I. |
| author_facet | Khor, Shii Ling Ahmad, M. I. |
| author_sort | Khor, Shii Ling |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The rising level of Malaysian incomes and the increase in tourism activities in recent years have generally enhanced the Malaysian hotel industry. The vast increase in the number of hotels in Malaysia is making the industry very competitive. Hotel restaurants help to create the overall ambience of the establishment via the decor, menu and services offered. Earlier researchers have reported that the understanding of customer expectation is a prerequisite for delivering superior services. This study was undertaken to examine the role of the hotels’ Food and Beverage (F&B) offerings in enhancing the overall hotel competitiveness in Malaysia via evaluating customer satisfaction levels towards the food, services, prices and the general environment created by the hotel F&B outlet. |
| first_indexed | 2025-11-15T11:05:44Z |
| format | Conference or Workshop Item |
| id | upm-60377 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T11:05:44Z |
| publishDate | 1997 |
| publisher | Academy of Marketing Science |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-603772018-05-21T03:32:59Z http://psasir.upm.edu.my/id/eprint/60377/ The role of the food and beverage department in enhancing overall hotel competitiveness in Malaysia Khor, Shii Ling Ahmad, M. I. The rising level of Malaysian incomes and the increase in tourism activities in recent years have generally enhanced the Malaysian hotel industry. The vast increase in the number of hotels in Malaysia is making the industry very competitive. Hotel restaurants help to create the overall ambience of the establishment via the decor, menu and services offered. Earlier researchers have reported that the understanding of customer expectation is a prerequisite for delivering superior services. This study was undertaken to examine the role of the hotels’ Food and Beverage (F&B) offerings in enhancing the overall hotel competitiveness in Malaysia via evaluating customer satisfaction levels towards the food, services, prices and the general environment created by the hotel F&B outlet. Academy of Marketing Science 1997 Conference or Workshop Item PeerReviewed text en http://psasir.upm.edu.my/id/eprint/60377/1/The%20role%20of%20the%20food%20and%20beverage%20department%20in%20enhancing%20overall%20hotel%20competitiveness%20in%20Malaysia.pdf Khor, Shii Ling and Ahmad, M. I. (1997) The role of the food and beverage department in enhancing overall hotel competitiveness in Malaysia. In: 1997 World Marketing Congress, 24-27 June 1997, Kuala Lumpur, Malaysia. (pp. 451-454). 10.1007/978-3-319-17320-7_120 |
| spellingShingle | Khor, Shii Ling Ahmad, M. I. The role of the food and beverage department in enhancing overall hotel competitiveness in Malaysia |
| title | The role of the food and beverage department in enhancing overall hotel competitiveness in Malaysia |
| title_full | The role of the food and beverage department in enhancing overall hotel competitiveness in Malaysia |
| title_fullStr | The role of the food and beverage department in enhancing overall hotel competitiveness in Malaysia |
| title_full_unstemmed | The role of the food and beverage department in enhancing overall hotel competitiveness in Malaysia |
| title_short | The role of the food and beverage department in enhancing overall hotel competitiveness in Malaysia |
| title_sort | role of the food and beverage department in enhancing overall hotel competitiveness in malaysia |
| url | http://psasir.upm.edu.my/id/eprint/60377/ http://psasir.upm.edu.my/id/eprint/60377/ http://psasir.upm.edu.my/id/eprint/60377/1/The%20role%20of%20the%20food%20and%20beverage%20department%20in%20enhancing%20overall%20hotel%20competitiveness%20in%20Malaysia.pdf |