Consumption Model of Financial Products among Minangkabau and Chinese in Bank Nagari, Sumatra

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Consumption Model of Financial Products among Minangkabau and Chinese in Bank Nagari, Sumatra

The purpose of the present study are first to analyze the differences in customer product preferences between Minangkabau and Chinese customers of Bank Nagari. Second, to determine factors affecting the use of Bank Nagari products among Minangkabau and Chinese customers. Third, to determine the M...

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Bibliographic Details
Main Author:	Heryanto
Format:	Thesis
Language:	English English
Published:	2005
Subjects:	Consumers' preferences - Sumatra
Online Access:	http://psasir.upm.edu.my/id/eprint/6037/ http://psasir.upm.edu.my/id/eprint/6037/1/FEM_2005_9.pdf

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