Do SMEs halal food products measure up to customer expectation? : an empirical investigation

Do SMEs halal food products measure up to customer expectation? : an empirical investigation

In order to increase and maintain their competitiveness and profitability, manufacturers of Halal food products from small and medium-sized enterprises (SMEs) need to continuously improve their products. Thus, in order to identify the aspects of the products that need improvement and to meet the cha...

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Bibliographic Details
Main Authors: Abdul Salam, Siti Soleha, Othman, Mohhidin, Ungku Zainal Abidin, Ungku Fatimah, Kamarulzaman, N. A.
Format: Conference or Workshop Item
Language:English
Published: Faculty of Food Science and Technology, Universiti Putra Malaysia 2017
Online Access:http://psasir.upm.edu.my/id/eprint/60348/
http://psasir.upm.edu.my/id/eprint/60348/1/46-29.pdf

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