Halal Malaysia brand equity mishap: false recognition of brand mere recognition using implicit association test

Halal Malaysia brand equity mishap: false recognition of brand mere recognition using implicit association test

Brand mere recognition is the fundamental step in the brand awareness and the first hurdle that any brand need to achieved before brand equity can come into the picture. Thus, consumers’ ability to recognize brand through its symbol or logo is very crucial and despite of its significant it is consid...

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Bibliographic Details
Main Authors: Wan Ismail, Wan Rusni, Othman, Mohhidin, Abdul Rahman, Russly, Kamarulzaman, Nitty Hirawaty, Ab Rahman, Suhaimi
Format: Conference or Workshop Item
Language:English
Published: Faculty of Food Science and Technology, Universiti Putra Malaysia 2017
Online Access:http://psasir.upm.edu.my/id/eprint/60347/
http://psasir.upm.edu.my/id/eprint/60347/1/46-28.pdf

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