Application of Blue Ocean Strategy (BOS) towards effective leaders in public sector

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Application of Blue Ocean Strategy (BOS) towards effective leaders in public sector

Blue Ocean Strategy (BOS) is an analytical tool for business strategy to remain competitive based on three principles namely high impact, low cost and fast execution. In making BOS produces desired result, these three principles are well supported by two core values in the form of creativity and inn...

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Bibliographic Details
Main Authors:	Zakaria, Zaki, Silong, Abu Daud, Ismail, Mohd Bakhari
Format:	Conference or Workshop Item
Language:	English
Published:	Faculty of Educational Studies, Universiti Putra Malaysia 2016
Online Access:	http://psasir.upm.edu.my/id/eprint/60241/ http://psasir.upm.edu.my/id/eprint/60241/1/53-76.pdf

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