Relationship between attitude towards advertisement appeals and consumer buying behaviour among young adults in Malaysia

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Relationship between attitude towards advertisement appeals and consumer buying behaviour among young adults in Malaysia

The purpose of this study is to investigate the influence of young adults’ attitude towards advertisement appeals on consumer buying behaviour among young adults. Advertisement has been a very common communication tool used in marketing products to consumers. However, the attitude of young adults to...

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Bibliographic Details
Main Authors:	Lee, Kar Wai, Osman, Syuhaily
Format:	Article
Language:	English
Published:	Human Resource Management Academic Research Society 2017
Online Access:	http://psasir.upm.edu.my/id/eprint/59257/ http://psasir.upm.edu.my/id/eprint/59257/1/Relationship_between_Attitude_towards_Advertisement_Appeals_and_Consumer_Buying_Behaviour_among_Young_Adults_in_Malaysia.pdf

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