Usage of WhatsApp in relation to employee engagement in a telecommunication company

WhatsApps application, the most talk-about mobile MIM application made available for any smartphone in the market. WhatsApp allows exchanging of real time text messages either to individual or group. The usage of WhatsApp has changed the way people communicate either personally and professionally. T...

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Main Authors: Ariffin, Zaifunizam, Omar, Siti Zobidah
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2018
Online Access:http://psasir.upm.edu.my/id/eprint/59252/
http://psasir.upm.edu.my/id/eprint/59252/1/Usage_of_Whatsapp_in_Relation_to_Employee_Engagement_in_a_Telecommunication_Company1.pdf
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author Ariffin, Zaifunizam
Omar, Siti Zobidah
author_facet Ariffin, Zaifunizam
Omar, Siti Zobidah
author_sort Ariffin, Zaifunizam
building UPM Institutional Repository
collection Online Access
description WhatsApps application, the most talk-about mobile MIM application made available for any smartphone in the market. WhatsApp allows exchanging of real time text messages either to individual or group. The usage of WhatsApp has changed the way people communicate either personally and professionally. This paper is to investigate the relationship of WhatsApp usage and employee engagement in the organization. Almost all respondents use Whatapps and believe WhatsApp is a useful communication application. The paper indicates that there is a relationship between WhatsApp usage and employee engagement. Thus, WhatsApps application may be used as an effective internal communication tool to disseminate and sharing information.
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spelling upm-592522018-02-27T02:14:41Z http://psasir.upm.edu.my/id/eprint/59252/ Usage of WhatsApp in relation to employee engagement in a telecommunication company Ariffin, Zaifunizam Omar, Siti Zobidah WhatsApps application, the most talk-about mobile MIM application made available for any smartphone in the market. WhatsApp allows exchanging of real time text messages either to individual or group. The usage of WhatsApp has changed the way people communicate either personally and professionally. This paper is to investigate the relationship of WhatsApp usage and employee engagement in the organization. Almost all respondents use Whatapps and believe WhatsApp is a useful communication application. The paper indicates that there is a relationship between WhatsApp usage and employee engagement. Thus, WhatsApps application may be used as an effective internal communication tool to disseminate and sharing information. Human Resource Management Academic Research Society 2018 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/59252/1/Usage_of_Whatsapp_in_Relation_to_Employee_Engagement_in_a_Telecommunication_Company1.pdf Ariffin, Zaifunizam and Omar, Siti Zobidah (2018) Usage of WhatsApp in relation to employee engagement in a telecommunication company. International Journal of Academic Research in Business and Social Sciences, 8 (1). pp. 435-452. ISSN 2222-6990 http://hrmars.com/index.php/journals/archive_detail/IJARBSS/198 10.6007/IJARBSS/v8-i1/3818
spellingShingle Ariffin, Zaifunizam
Omar, Siti Zobidah
Usage of WhatsApp in relation to employee engagement in a telecommunication company
title Usage of WhatsApp in relation to employee engagement in a telecommunication company
title_full Usage of WhatsApp in relation to employee engagement in a telecommunication company
title_fullStr Usage of WhatsApp in relation to employee engagement in a telecommunication company
title_full_unstemmed Usage of WhatsApp in relation to employee engagement in a telecommunication company
title_short Usage of WhatsApp in relation to employee engagement in a telecommunication company
title_sort usage of whatsapp in relation to employee engagement in a telecommunication company
url http://psasir.upm.edu.my/id/eprint/59252/
http://psasir.upm.edu.my/id/eprint/59252/
http://psasir.upm.edu.my/id/eprint/59252/
http://psasir.upm.edu.my/id/eprint/59252/1/Usage_of_Whatsapp_in_Relation_to_Employee_Engagement_in_a_Telecommunication_Company1.pdf