Consumers’ preferences for perceptual and sensory attributes of chicken meat in Malaysia

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Consumers’ preferences for perceptual and sensory attributes of chicken meat in Malaysia

Meat plays an important role in a balanced diet as a source of protein intake. Since the demand for chicken meat is high among consumers, many producers try to meet this demand by producing a fast-growing chicken by increasing the efficiency of their production through enhancing genetics, management...

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Bibliographic Details
Main Author:	Imran, Siti Nasihah
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Consumers' preferences - Malaysia Sensory evaluation Chickens - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/59063/ http://psasir.upm.edu.my/id/eprint/59063/1/FP%202015%2028.pdf

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