Fostering entrepreneurship outcomes: an evaluation of fashion entrepreneurship program

Entrepreneurship education has traditionally focused on formal education, but many initiatives have been taken currently parallel with the 21st century teaching and learning strategies by emphasizing learning by doing. The purpose of this paper was to examine the impact of entrepreneurship education...

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Main Authors: Jamaluddin, Rahimah, Ali @ Hamid, Mass Hareeza, Abdul Kadir, Suhaida, Kamis, Arasinah, Mohamed, Suriani
Format: Conference or Workshop Item
Language:English
Published: Faculty of Educational Studies, Universiti Putra Malaysia 2017
Online Access:http://psasir.upm.edu.my/id/eprint/58974/
http://psasir.upm.edu.my/id/eprint/58974/1/37-5.pdf
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author Jamaluddin, Rahimah
Ali @ Hamid, Mass Hareeza
Abdul Kadir, Suhaida
Kamis, Arasinah
Mohamed, Suriani
author_facet Jamaluddin, Rahimah
Ali @ Hamid, Mass Hareeza
Abdul Kadir, Suhaida
Kamis, Arasinah
Mohamed, Suriani
author_sort Jamaluddin, Rahimah
building UPM Institutional Repository
collection Online Access
description Entrepreneurship education has traditionally focused on formal education, but many initiatives have been taken currently parallel with the 21st century teaching and learning strategies by emphasizing learning by doing. The purpose of this paper was to examine the impact of entrepreneurship education on students’ entrepreneurship interest, intentions and competencies by implementing fashion entrepreneurship program. Purposive sampling techniques which involved screening process were conducted to select 40 students as the participants of the program. This study was held at Universiti Putra Malaysia for a period of five months. This program emphasized mentor-mentees system which involved 10 fashion entrepreneurs from the community. Participants were exposed to entrepreneurship seminars, business and skills trainings, e-marketing workshops, and entrepreneurship carnival as well as evaluation sessions. The findings show that participants’ perceptions’ towards their interest, intentions and competencies are high. Besides, it was found that a significant positive correlation exists between entrepreneurship interests with entrepreneurship intentions among the participants.
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format Conference or Workshop Item
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institution Universiti Putra Malaysia
institution_category Local University
language English
last_indexed 2025-11-15T10:59:38Z
publishDate 2017
publisher Faculty of Educational Studies, Universiti Putra Malaysia
recordtype eprints
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spelling upm-589742018-02-19T03:58:04Z http://psasir.upm.edu.my/id/eprint/58974/ Fostering entrepreneurship outcomes: an evaluation of fashion entrepreneurship program Jamaluddin, Rahimah Ali @ Hamid, Mass Hareeza Abdul Kadir, Suhaida Kamis, Arasinah Mohamed, Suriani Entrepreneurship education has traditionally focused on formal education, but many initiatives have been taken currently parallel with the 21st century teaching and learning strategies by emphasizing learning by doing. The purpose of this paper was to examine the impact of entrepreneurship education on students’ entrepreneurship interest, intentions and competencies by implementing fashion entrepreneurship program. Purposive sampling techniques which involved screening process were conducted to select 40 students as the participants of the program. This study was held at Universiti Putra Malaysia for a period of five months. This program emphasized mentor-mentees system which involved 10 fashion entrepreneurs from the community. Participants were exposed to entrepreneurship seminars, business and skills trainings, e-marketing workshops, and entrepreneurship carnival as well as evaluation sessions. The findings show that participants’ perceptions’ towards their interest, intentions and competencies are high. Besides, it was found that a significant positive correlation exists between entrepreneurship interests with entrepreneurship intentions among the participants. Faculty of Educational Studies, Universiti Putra Malaysia 2017 Conference or Workshop Item PeerReviewed text en http://psasir.upm.edu.my/id/eprint/58974/1/37-5.pdf Jamaluddin, Rahimah and Ali @ Hamid, Mass Hareeza and Abdul Kadir, Suhaida and Kamis, Arasinah and Mohamed, Suriani (2017) Fostering entrepreneurship outcomes: an evaluation of fashion entrepreneurship program. In: 4th International Conference on Educational Research and Practice (ICERP) 2017, 26-27 July 2017, The Everly Hotel, Putrajaya. (pp. 104-114).
spellingShingle Jamaluddin, Rahimah
Ali @ Hamid, Mass Hareeza
Abdul Kadir, Suhaida
Kamis, Arasinah
Mohamed, Suriani
Fostering entrepreneurship outcomes: an evaluation of fashion entrepreneurship program
title Fostering entrepreneurship outcomes: an evaluation of fashion entrepreneurship program
title_full Fostering entrepreneurship outcomes: an evaluation of fashion entrepreneurship program
title_fullStr Fostering entrepreneurship outcomes: an evaluation of fashion entrepreneurship program
title_full_unstemmed Fostering entrepreneurship outcomes: an evaluation of fashion entrepreneurship program
title_short Fostering entrepreneurship outcomes: an evaluation of fashion entrepreneurship program
title_sort fostering entrepreneurship outcomes: an evaluation of fashion entrepreneurship program
url http://psasir.upm.edu.my/id/eprint/58974/
http://psasir.upm.edu.my/id/eprint/58974/1/37-5.pdf