Modelling the relationship between green marketing strategies and performance outcomes for business sustainability

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Modelling the relationship between green marketing strategies and performance outcomes for business sustainability

This article presents an integrative model on how the commitment of a green industry can give impact to the economic, marketing and environmental performance. The issues become pertinent to the global as it influences the way business practice as it gives detrimental impact to the economy, environme...

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Bibliographic Details
Main Authors:	Hasan, Zuhairah, Ali, Noor Azman
Format:	Conference or Workshop Item
Language:	English
Published:	Faculty of Economics and Management, Universiti Putra Malaysia 2017
Online Access:	http://psasir.upm.edu.my/id/eprint/58689/ http://psasir.upm.edu.my/id/eprint/58689/1/1-ZUHAIRAH_HASAN.pdf

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