The employment of metaphors in Najib's speeches on economy

The employment of metaphors in Najib's speeches on economy

The cognitive and affective appeal of metaphor exploits subconscious discernment that is aroused non-verbally and then developed through language. It is the subliminal potential of metaphor that reinforces the performance of leadership and this explains the frequent usage of such rhetorical tool in...

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Bibliographic Details
Main Authors: Jasman, Nurul Hijah, Mohd Kasim, Zalina
Format: Article
Language:English
Published: Malaysian Association of Modern Languages 2014
Online Access:http://psasir.upm.edu.my/id/eprint/58468/
http://psasir.upm.edu.my/id/eprint/58468/1/The%20employment%20of%20metaphors%20in%20Najib%27s%20speeches%20on%20economy.pdf

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