The customers' perception toward Secret Recipe's reputation by using the Reptrak™ model
Reputation is a key feature of a successful business. To be among the most precious intangible assets to a small business, the excellent reputation is taken into account. However, in order to assess the company reputation, the variety of dimensions of corporate reputation can be perceived in differe...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Springer
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/58427/ http://psasir.upm.edu.my/id/eprint/58427/1/The%20customers%27%20perception%20toward%20Secret%20Recipe%27s%20reputation%20by%20using%20the%20Reptrak%E2%84%A2%20model.pdf |
| _version_ | 1848853644091326464 |
|---|---|
| author | Mohd Sah, Nur Farhana Abdullah, Zulhamri |
| author_facet | Mohd Sah, Nur Farhana Abdullah, Zulhamri |
| author_sort | Mohd Sah, Nur Farhana |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Reputation is a key feature of a successful business. To be among the most precious intangible assets to a small business, the excellent reputation is taken into account. However, in order to assess the company reputation, the variety of dimensions of corporate reputation can be perceived in different ways by different customers. This study perceives that these differences are significant to find out customers’ perception toward the Secret Recipe’s reputation specifically by using seven key dimensions of the Reptrak™ model.
Thus, a survey research was applied in this study. The survey was carried out in three different outlets of Secret Recipe. The questionnaire was comprised of 23 attributes which are divided in 7 key dimensions of the Reptrak™ model while four questions have been asked in order to measure good feeling, trust, esteem, and admiration that customers feel toward a company. This study concluded that by analyzing corporate reputation dimensions, the company would have a better understanding and decide on which reputation dimensions to focus besides ensuring that they still have a place in the customer’s heart as well as enhancing their reputation. |
| first_indexed | 2025-11-15T10:57:15Z |
| format | Conference or Workshop Item |
| id | upm-58427 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T10:57:15Z |
| publishDate | 2014 |
| publisher | Springer |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-584272018-01-16T07:50:51Z http://psasir.upm.edu.my/id/eprint/58427/ The customers' perception toward Secret Recipe's reputation by using the Reptrak™ model Mohd Sah, Nur Farhana Abdullah, Zulhamri Reputation is a key feature of a successful business. To be among the most precious intangible assets to a small business, the excellent reputation is taken into account. However, in order to assess the company reputation, the variety of dimensions of corporate reputation can be perceived in different ways by different customers. This study perceives that these differences are significant to find out customers’ perception toward the Secret Recipe’s reputation specifically by using seven key dimensions of the Reptrak™ model. Thus, a survey research was applied in this study. The survey was carried out in three different outlets of Secret Recipe. The questionnaire was comprised of 23 attributes which are divided in 7 key dimensions of the Reptrak™ model while four questions have been asked in order to measure good feeling, trust, esteem, and admiration that customers feel toward a company. This study concluded that by analyzing corporate reputation dimensions, the company would have a better understanding and decide on which reputation dimensions to focus besides ensuring that they still have a place in the customer’s heart as well as enhancing their reputation. Springer 2014 Conference or Workshop Item PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/58427/1/The%20customers%27%20perception%20toward%20Secret%20Recipe%27s%20reputation%20by%20using%20the%20Reptrak%E2%84%A2%20model.pdf Mohd Sah, Nur Farhana and Abdullah, Zulhamri (2014) The customers' perception toward Secret Recipe's reputation by using the Reptrak™ model. In: 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014), 6-8 Apr. 2014, Penang, Malaysia. (pp. 29-41). 10.1007/978-981-287-426-9_3 |
| spellingShingle | Mohd Sah, Nur Farhana Abdullah, Zulhamri The customers' perception toward Secret Recipe's reputation by using the Reptrak™ model |
| title | The customers' perception toward Secret Recipe's reputation by using the Reptrak™ model |
| title_full | The customers' perception toward Secret Recipe's reputation by using the Reptrak™ model |
| title_fullStr | The customers' perception toward Secret Recipe's reputation by using the Reptrak™ model |
| title_full_unstemmed | The customers' perception toward Secret Recipe's reputation by using the Reptrak™ model |
| title_short | The customers' perception toward Secret Recipe's reputation by using the Reptrak™ model |
| title_sort | customers' perception toward secret recipe's reputation by using the reptrak™ model |
| url | http://psasir.upm.edu.my/id/eprint/58427/ http://psasir.upm.edu.my/id/eprint/58427/ http://psasir.upm.edu.my/id/eprint/58427/1/The%20customers%27%20perception%20toward%20Secret%20Recipe%27s%20reputation%20by%20using%20the%20Reptrak%E2%84%A2%20model.pdf |