Factors influencing consumption decision of fresh fruits from Malaysia: a case of foreign nationals in Malaysia

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Factors influencing consumption decision of fresh fruits from Malaysia: a case of foreign nationals in Malaysia

This study was carried out as a move to increase Malaysia’s fruit exports. The purpose of this study was to identify factors that influence the consumption decision of foreign nationals in Malaysia as move to understand their behavior and pattern in purchasing fresh fruits from Malaysia. This study...

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Bibliographic Details
Main Authors:	Suntharalingam, Chubashini, Terano, Rika
Format:	Article
Language:	English
Published:	Faculty of Food Science and Technology, Universiti Putra Malaysia 2017
Online Access:	http://psasir.upm.edu.my/id/eprint/58364/ http://psasir.upm.edu.my/id/eprint/58364/1/%2813%29.pdf

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