APA (7th ed.) Citation

Hong, K. T., Ng, S. I., Raja Yusof, R. N., & Kaliappan, S. R. (2017). Cause-related marketing: It's applicability in hypermarket context. Faculty of Economics and Management, Universiti Putra Malaysia.

Chicago Style (17th ed.) Citation

Hong, Kay Tze, Siew Imm Ng, Raja Nerina Raja Yusof, and Shivee Ranjanee Kaliappan. Cause-related Marketing: It's Applicability in Hypermarket Context. Faculty of Economics and Management, Universiti Putra Malaysia, 2017.

MLA (9th ed.) Citation

Hong, Kay Tze, et al. Cause-related Marketing: It's Applicability in Hypermarket Context. Faculty of Economics and Management, Universiti Putra Malaysia, 2017.