Conceptualisation and development of consumer-based corporate social responsibility scale

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Conceptualisation and development of consumer-based corporate social responsibility scale

Various definitions and scales to measure corporate social responsibility (CSR) have been proposed, and most of them are derived from the firm’s perspective. Given consumer as one of the significance beneficiaries of firms’ CSR, the accuracy of firm-based CSR scales to measure perception of consume...

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Bibliographic Details
Main Author:	Quah, Kheng Siong
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Social responsibility of business Corporate culture Delivery of goods - Management
Online Access:	http://psasir.upm.edu.my/id/eprint/57508/ http://psasir.upm.edu.my/id/eprint/57508/1/FEM%202015%207RR.pdf

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