Effect of consumers' awareness about country of origin on purchasing decision in Klang Valley, Malaysia

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Effect of consumers' awareness about country of origin on purchasing decision in Klang Valley, Malaysia

Globalization has become vital in today’s competitive market place with firms often outsourcing various parts of their production and operation to different countries in search of the lowest possible cost and expertise. The development of the concept of the country of origin (COO) of a product dates...

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Bibliographic Details
Main Author:	Taheri, Nasim
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Consumers - Attitudes Consumer confidence Foreign trade promotion - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/57039/ http://psasir.upm.edu.my/id/eprint/57039/1/FP%202015%2015.pdf

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