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Halal Malaysia logo or brand: the hidden gap

Halal logo is the most common graphic mark use for Halal Malaysia which is a symbol to indicate the product or business is certified Halal by JAKIM. This is also an indication that the product or business is Shariah compliance. The issue of whether Halal Malaysia is logo or brand has not yet being h...

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Bibliographic Details
Main Authors:	Wan Ismail, Wan Rusni, Othman, Mohhidin, Abdul Rahman, Russly, Kamarulzaman, Nitty Hirawaty, Ab. Rahman, Suhaimi
Format:	Article
Language:	English
Published:	Elsevier 2016
Online Access:	http://psasir.upm.edu.my/id/eprint/57023/ http://psasir.upm.edu.my/id/eprint/57023/1/Halal%20Malaysia%20Logo%20or%20Brand%20The%20Hidden%20Gap.pdf

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