Entrepreneurial orientation for small and medium travel agencies in Malaysia
New tourism trend and products are fast emerging within travel industry. Nevertheless, small and medium travel agencies are unable to exploit these new business opportunities and venture into new travel product. The purpose of this conceptual paper is to propose a study that brings out an explorator...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/57004/ http://psasir.upm.edu.my/id/eprint/57004/1/57004.pdf |
| _version_ | 1848853243702018048 |
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| author | Mohd Kamal, Saiful Bahri Zawawi, Dahlia Abdullah, Dahlan |
| author_facet | Mohd Kamal, Saiful Bahri Zawawi, Dahlia Abdullah, Dahlan |
| author_sort | Mohd Kamal, Saiful Bahri |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | New tourism trend and products are fast emerging within travel industry. Nevertheless, small and medium travel agencies are unable to exploit these new business opportunities and venture into new travel product. The purpose of this conceptual paper is to propose a study that brings out an exploratory research which intends to evaluate and assess the entrepreneurs’ new product development capabilities as well as market responsiveness, paying attention on through the implementation of cooperation. The establishment of different intangible resources gained through cooperation could boost entrepreneurial capabilities (new product development and market responsiveness) that will lead to the provision of competitiveness and growth in performance. This information is regarded as valuable resource that could be used by travel agency entrepreneurs as well as related agencies to understand the enhanced resources and capabilities needed to direct them towards business growth and positive development. |
| first_indexed | 2025-11-15T10:50:53Z |
| format | Article |
| id | upm-57004 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T10:50:53Z |
| publishDate | 2016 |
| publisher | Elsevier |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-570042017-09-07T03:10:03Z http://psasir.upm.edu.my/id/eprint/57004/ Entrepreneurial orientation for small and medium travel agencies in Malaysia Mohd Kamal, Saiful Bahri Zawawi, Dahlia Abdullah, Dahlan New tourism trend and products are fast emerging within travel industry. Nevertheless, small and medium travel agencies are unable to exploit these new business opportunities and venture into new travel product. The purpose of this conceptual paper is to propose a study that brings out an exploratory research which intends to evaluate and assess the entrepreneurs’ new product development capabilities as well as market responsiveness, paying attention on through the implementation of cooperation. The establishment of different intangible resources gained through cooperation could boost entrepreneurial capabilities (new product development and market responsiveness) that will lead to the provision of competitiveness and growth in performance. This information is regarded as valuable resource that could be used by travel agency entrepreneurs as well as related agencies to understand the enhanced resources and capabilities needed to direct them towards business growth and positive development. Elsevier 2016 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/57004/1/57004.pdf Mohd Kamal, Saiful Bahri and Zawawi, Dahlia and Abdullah, Dahlan (2016) Entrepreneurial orientation for small and medium travel agencies in Malaysia. Procedia Economics and Finance, 37. pp. 115-120. ISSN 2212-5671 http://www.sciencedirect.com/science/article/pii/S2212567116301010#! 10.1016/S2212-5671(16)30101-0 |
| spellingShingle | Mohd Kamal, Saiful Bahri Zawawi, Dahlia Abdullah, Dahlan Entrepreneurial orientation for small and medium travel agencies in Malaysia |
| title | Entrepreneurial orientation for small and medium travel agencies in Malaysia |
| title_full | Entrepreneurial orientation for small and medium travel agencies in Malaysia |
| title_fullStr | Entrepreneurial orientation for small and medium travel agencies in Malaysia |
| title_full_unstemmed | Entrepreneurial orientation for small and medium travel agencies in Malaysia |
| title_short | Entrepreneurial orientation for small and medium travel agencies in Malaysia |
| title_sort | entrepreneurial orientation for small and medium travel agencies in malaysia |
| url | http://psasir.upm.edu.my/id/eprint/57004/ http://psasir.upm.edu.my/id/eprint/57004/ http://psasir.upm.edu.my/id/eprint/57004/ http://psasir.upm.edu.my/id/eprint/57004/1/57004.pdf |