Application of the psychological continuum model to understand customers' involvement and satisfaction in a fitness center

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Application of the psychological continuum model to understand customers' involvement and satisfaction in a fitness center

This research examined how customers’ perceptions of service quality influence the degree of their involvement and psychological connection to a sport activity at a fitness center by applying the Psychological Continuum Model (PCM). Research instruments consisted of the PCM and SERVQUAL and administ...

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Bibliographic Details
Main Authors:	Joseph, Jacklyn, Yusof, Aminuddin, Soh, Kim Geok
Format:	Article
Language:	English
Published:	Penerbit Universiti Malaysia Pahang 2017
Online Access:	http://psasir.upm.edu.my/id/eprint/56902/ http://psasir.upm.edu.my/id/eprint/56902/1/Application%20of%20the%20psychological%20continuum%20model%20to%20understand%20customers%27%20involvement%20and%20satisfaction%20in%20a%20fitness%20center.pdf

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