Effectiveness of Islamic symbols in TV advertisements in reaching organizational clients

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Effectiveness of Islamic symbols in TV advertisements in reaching organizational clients

This research was conducted to examine the impact of Islamic symbols used in television (TV) advertisements in influencing consumer’s attitude, trust, involvement and purchase intention. The general objective of this research is to determine the effectiveness of Islamic symbols in TV advertisements...

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Bibliographic Details
Main Author:	Ali, Azhani
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Islam in mass media Advertising - Religious aspects Advertising - Television programs
Online Access:	http://psasir.upm.edu.my/id/eprint/56883/ http://psasir.upm.edu.my/id/eprint/56883/1/FBMK%202015%202RR.pdf

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