Factors Affecting Students' Online Shopping Attitude and Purchase Intention

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Factors Affecting Students' Online Shopping Attitude and Purchase Intention

The ever-increasing use of the Internet in Malaysia provides a developing prospect for E-marketers. Such marketers’ awareness of the factors affecting Malaysian’s shopping attitudes and intentions is crucial to further develop their marketing strategies in converting potential customers into active...

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Bibliographic Details
Main Author:	Delafrooz, Narges
Format:	Thesis
Language:	English English
Published:	2009
Subjects:	Students - Teleshopping - Case studies
Online Access:	http://psasir.upm.edu.my/id/eprint/5673/ http://psasir.upm.edu.my/id/eprint/5673/1/FEM_2009_3.pdf

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