Impact Of Servicescape Failures And Associated Recovery Strategies On Customer Behavior In The Food Service Industry

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Impact Of Servicescape Failures And Associated Recovery Strategies On Customer Behavior In The Food Service Industry

Servicescape has become an increasingly important element in the delivery of customers’ expectation and delight in services industry. However, servicescape failure can result in customer dissatisfaction. The subsequent interaction with a service employee has a great deal of influence on customer ult...

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Bibliographic Details
Main Author:	Chua, Bee Lia
Format:	Thesis
Language:	English English
Published:	2009
Subjects:	Food service management Food service - Marketing Customer service - Marketing
Online Access:	http://psasir.upm.edu.my/id/eprint/5668/ http://psasir.upm.edu.my/id/eprint/5668/1/A_FSTM_2009_21.pdf

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