Evaluating demographic factors between gender on Facebook
Social networking sites have increased the way individuals across the globe relate and connect to each other with Facebook being the leading site. The identity that an individual takes depends on one’s target audiences; thus, determining the content of their profile. The offline activities of an ind...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Human Resource Management Academic Research Society
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/56601/ http://psasir.upm.edu.my/id/eprint/56601/1/Evaluating%20demographic%20factors%20between%20gender%20on%20Facebook.pdf |
| _version_ | 1848853129602269184 |
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| author | Ades, Andaleep Omar, Siti Zobidah |
| author_facet | Ades, Andaleep Omar, Siti Zobidah |
| author_sort | Ades, Andaleep |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Social networking sites have increased the way individuals across the globe relate and connect to each other with Facebook being the leading site. The identity that an individual takes depends on one’s target audiences; thus, determining the content of their profile. The offline activities of an individual determine the online activities. This implies that Facebook activities are directly influenced by demographic factors. As such, the study has evaluated the impact demographic factors such as age, name, gender, and relationship status has on Facebook. The researchers suggest that most people use fake names, either full or some part of their Facebook names. In addition, most of the Facebook users are young people, especially college students. Besides, the gender of a user determines the main activities that one engages into in Facebook. Most females are concerned with privacy and trust issues with a higher tendency of updating statuses and uploading photos more frequently than male. Lastly, the study found that relationship status has a direct impact on Facebook identity representation where unmarried or divorced people use Facebook more often while married, engaged or dating users tend to be more conservative in their activities and relation with other people. The study supports the previous studies on the impacts of demographics and gender on the online behavior of Facebook users. Further, the study offers new knowledge of how the variations of the demographics impact the online presentation of individuals. |
| first_indexed | 2025-11-15T10:49:04Z |
| format | Article |
| id | upm-56601 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T10:49:04Z |
| publishDate | 2017 |
| publisher | Human Resource Management Academic Research Society |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-566012017-08-03T05:16:47Z http://psasir.upm.edu.my/id/eprint/56601/ Evaluating demographic factors between gender on Facebook Ades, Andaleep Omar, Siti Zobidah Social networking sites have increased the way individuals across the globe relate and connect to each other with Facebook being the leading site. The identity that an individual takes depends on one’s target audiences; thus, determining the content of their profile. The offline activities of an individual determine the online activities. This implies that Facebook activities are directly influenced by demographic factors. As such, the study has evaluated the impact demographic factors such as age, name, gender, and relationship status has on Facebook. The researchers suggest that most people use fake names, either full or some part of their Facebook names. In addition, most of the Facebook users are young people, especially college students. Besides, the gender of a user determines the main activities that one engages into in Facebook. Most females are concerned with privacy and trust issues with a higher tendency of updating statuses and uploading photos more frequently than male. Lastly, the study found that relationship status has a direct impact on Facebook identity representation where unmarried or divorced people use Facebook more often while married, engaged or dating users tend to be more conservative in their activities and relation with other people. The study supports the previous studies on the impacts of demographics and gender on the online behavior of Facebook users. Further, the study offers new knowledge of how the variations of the demographics impact the online presentation of individuals. Human Resource Management Academic Research Society 2017 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/56601/1/Evaluating%20demographic%20factors%20between%20gender%20on%20Facebook.pdf Ades, Andaleep and Omar, Siti Zobidah (2017) Evaluating demographic factors between gender on Facebook. International Journal of Academic Research in Business and Social Sciences, 7 (4). pp. 748-755. ISSN 2222-6990 http://hrmars.com/index.php/journals/archive_detail/IJARBSS/174 10.6007/IJARBSS/v7-i4/2867 |
| spellingShingle | Ades, Andaleep Omar, Siti Zobidah Evaluating demographic factors between gender on Facebook |
| title | Evaluating demographic factors between gender on Facebook |
| title_full | Evaluating demographic factors between gender on Facebook |
| title_fullStr | Evaluating demographic factors between gender on Facebook |
| title_full_unstemmed | Evaluating demographic factors between gender on Facebook |
| title_short | Evaluating demographic factors between gender on Facebook |
| title_sort | evaluating demographic factors between gender on facebook |
| url | http://psasir.upm.edu.my/id/eprint/56601/ http://psasir.upm.edu.my/id/eprint/56601/ http://psasir.upm.edu.my/id/eprint/56601/ http://psasir.upm.edu.my/id/eprint/56601/1/Evaluating%20demographic%20factors%20between%20gender%20on%20Facebook.pdf |