Rethoric in Radio Advertisements’ Discourse

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Rethoric in Radio Advertisements’ Discourse

Rhetoric, that is the art of using beautiful and attractive language to inform, persuade and influence the readers’ or listeners’ minds plays an important role in advertisements. The advertising sector that is rapidly developing today, contributing towards the country’s economic growth relies on rhe...

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Bibliographic Details
Main Author:	Abu Bakar, Siti Saniah
Format:	Thesis
Language:	English English
Published:	2008
Subjects:	Radio advertising - Case studies
Online Access:	http://psasir.upm.edu.my/id/eprint/5648/ http://psasir.upm.edu.my/id/eprint/5648/1/FBMK_2009_12.pdf

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