Reconciling trademark valuation method for commercial purposes with infringement cases

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Reconciling trademark valuation method for commercial purposes with infringement cases

It is important to specifically conduct research on reconciling trade mark valuation method for commercial purposes with infringement cases due to lack of research in this area. An infringement could cause substantial damage to a company’s trade mark reputation. Not only would it undermine the trade...

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Bibliographic Details
Main Author:	Noordin, Norrezan
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Patents - Economic aspects Trademarks Trademarks - Law and legislation
Online Access:	http://psasir.upm.edu.my/id/eprint/55690/ http://psasir.upm.edu.my/id/eprint/55690/1/GSM%202014%202RR.pdf

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