Destination image as a determinant of tourist satisfaction and loyalty

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Destination image as a determinant of tourist satisfaction and loyalty

Rapid development in the tourism industry has created new challenges for tourism marketers. In the climate of growing competition, one of the major tasks for destination marketing specialists lies within the area of building an effective destination positioning strategy and the core element of this...

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Bibliographic Details
Main Authors:	Guliling, Hasnawati, Abdul Aziz, Yuhanis, Bojei, Jamil
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA Cawangan Sabah 2016
Online Access:	http://psasir.upm.edu.my/id/eprint/55458/ http://psasir.upm.edu.my/id/eprint/55458/1/Destination%20image%20as%20a%20determinant%20of%20tourist%20satisfaction%20and%20loyalty.pdf

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