Cruise passengers’ perception of key quality attributes of cruise lines in North America

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Cruise passengers’ perception of key quality attributes of cruise lines in North America

This study identified cruise passengers’ perceived importance and performance of quality attributes for cruise lines in North America by utilizing an importance–performance analysis tool. The results concluded that: (a) room temperature, behavior of other passengers, food and beverages, and accommod...

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Bibliographic Details
Main Authors:	Chua, Bee-Lia, Ben, Goh, Huffman, Lynn, Jai, Catherine, Karim, Shahrim
Format:	Article
Language:	English
Published:	Taylor & Francis 2016
Online Access:	http://psasir.upm.edu.my/id/eprint/55400/ http://psasir.upm.edu.my/id/eprint/55400/1/Cruise%20passengers%E2%80%99%20perception%20of%20key%20quality%20attributes%20of%20cruise%20lines%20in%20North%20America.pdf

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