Corporate social responsibility and branding co-existence practices in Bank Simpanan Nasional and Agrobank in Malaysia

Corporate social responsibility and branding co-existence practices in Bank Simpanan Nasional and Agrobank in Malaysia

The growth of the relationship between companies and society has been one of deliberate transformation from philanthropic co-existences to one where mutual interest of the entire stakeholder is becoming essentially significant (Bhattacharyya & Rahman, 2003). Thus, it can be illustrated that corp...

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Bibliographic Details
Main Authors: Ahmad Tarmidi, Nur Fadzila, Ariffin, Siti Nur Affni, Adzharuddin, Nor Azura
Format: Article
Language:English
Published: 2016
Online Access:http://psasir.upm.edu.my/id/eprint/55388/
http://psasir.upm.edu.my/id/eprint/55388/1/Corporate%20social%20responsibility%20and%20branding%20co-existence%20practices%20in%20Bank%20Simpanan.pdf

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