Corporate identity management in Malaysian higher education sector: developing a conceptual model

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Corporate identity management in Malaysian higher education sector: developing a conceptual model

Corporate Identity Management (CIM) in universities has been acknowledged in marketing literature as an important area of research. Research within the current spectrum of CIM indicates some ambiguities surrounding corporate identity in higher education. However, very few studies are available in th...

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Bibliographic Details
Main Authors:	Mohamad, Bahtiar, Abu Bakar, Hassan, Ismail, Ahmed Rageh, Halim, Haslina, Bidin, Rosmiza
Format:	Article
Language:	English
Published:	Econjournals 2016
Online Access:	http://psasir.upm.edu.my/id/eprint/55386/ http://psasir.upm.edu.my/id/eprint/55386/1/Corporate%20identity%20management%20in%20Malaysian%20higher%20education%20sector.pdf

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