Consuming for status among Malaysian working women
This study measures the influence of money attitude, brand consciousness and social status on status consumption among working women in Klang Valley. A total of 200 working women completed the questionnaires which were collected using mall intercept concept. The focus on luxury brand item was narrow...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Business Management, UiTM, Malaysia
2016
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/55372/ http://psasir.upm.edu.my/id/eprint/55372/1/Consuming%20for%20status%20among%20Malaysian%20working%20women.pdf |
| Summary: | This study measures the influence of money attitude, brand consciousness and social status on status consumption among working women in Klang Valley. A total of 200 working women completed the questionnaires which were collected using mall intercept concept. The focus on luxury brand item was narrowed down to three category which were clothings/scarfs, shoes and handbags. The results revealed that brand consciousness has a significant relationship with status consumption. Women who are consciousness about the brands have a higher tendency to engage in status consumption. |
|---|