Consumers’ purchasing decision towards food products of small and medium enterprises

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Consumers’ purchasing decision towards food products of small and medium enterprises

The gross domestic product (GDP) of Malaysia has continuously increased from year to year. All industry sectors are responsible for contributing to Malaysia’s GDP, including the food and beverage (F&B) industry. The sales within the Malaysian F&B retail industry were forecast to grow yearly....

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Bibliographic Details
Main Authors:	F., Diana-Rose, M. A., Zariyawati, K., Norazlina, M. N., Annuar, O., Manisah
Format:	Article
Language:	English
Published:	Econjournals 2016
Online Access:	http://psasir.upm.edu.my/id/eprint/55371/ http://psasir.upm.edu.my/id/eprint/55371/1/Consumers%E2%80%99%20purchasing%20decision%20towards%20food%20products%20of%20small%20and%20medium%20.pdf

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