Consumers’ perceptions of green marketing in the hotel industry

Consumers’ perceptions of green marketing in the hotel industry

This paper attempts to explore the evolution of green marketing in the hotel industry. This study is guided by three research questions: (1) to explore the level of understanding of local and international tourists on green marketing; (2) to gather tourists’ points of view if marketers have failed o...

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Bibliographic Details
Main Authors: Punitha, S., Abdul Aziz, Yuhanis, Abd Rahman, Azmawani
Format: Article
Language:English
Published: Canadian Center of Science and Education 2016
Online Access:http://psasir.upm.edu.my/id/eprint/55370/
http://psasir.upm.edu.my/id/eprint/55370/1/Consumers%20Perceptions%20of%20Green%20Marketing%20in%20the%20Hotel%20Industry.pdf

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