Consumer’s intention of purchase sustainable products: the moderating role of attitude and trust

Awareness about environment has found its place in consumer's mind set. During the past decades, consumers considered issues such as environmental issues and social issues (e.g. label's right or child's right) while purchasing products. Hence, this group of consumers are looking forwa...

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Main Authors: Hosseinpour, Masoumeh, Nezakati, Hossein, Md Sidin, Samsinar, Wong, Foong Yee
Format: Article
Language:English
Published: Global Strategic Management 2016
Online Access:http://psasir.upm.edu.my/id/eprint/55369/
http://psasir.upm.edu.my/id/eprint/55369/1/Consumer%E2%80%99s%20intention%20of%20purchase%20sustainable%20products%20the%20moderating%20role%20of%20attitude.pdf
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author Hosseinpour, Masoumeh
Nezakati, Hossein
Md Sidin, Samsinar
Wong, Foong Yee
author_facet Hosseinpour, Masoumeh
Nezakati, Hossein
Md Sidin, Samsinar
Wong, Foong Yee
author_sort Hosseinpour, Masoumeh
building UPM Institutional Repository
collection Online Access
description Awareness about environment has found its place in consumer's mind set. During the past decades, consumers considered issues such as environmental issues and social issues (e.g. label's right or child's right) while purchasing products. Hence, this group of consumers are looking forward the alternative products such as sustainable products which could be presuming environmental issues and social issues. Sustainability is a vital element which is a challenge for product developers nowadays. On the other hand, companies put efforts to meet the demand of this group of consumers where the competition is high. While, there are available sustainable products in the markets, consumer's intention of purchase these products is imprecise. Besides, the attributes of these products are not categorised yet by scholars. Therefore to understand consumer's intention, the present study aims (i) to categorise the sustainable products; (ii) to extract the influential factors on consumer's intention to purchase sustainable products; and (iii) to develop a conceptual model of consumer's intention to purchase sustainable products. By reviewing literature, the factors of belief, knowledge, attitude, company's sustainable responsibility (i.e. economic, environment and social), trust and perceive quality are founded to be as the influential factors on consumer's intention to purchase these products. Besides, the mediating roles of attitude and trust on consumer's intention to purchase sustainable products are considered in this paper. Eventually, the conceptual framework of consumer's intention to purchase sustainable products is proposed.
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spelling upm-553692017-11-03T08:59:23Z http://psasir.upm.edu.my/id/eprint/55369/ Consumer’s intention of purchase sustainable products: the moderating role of attitude and trust Hosseinpour, Masoumeh Nezakati, Hossein Md Sidin, Samsinar Wong, Foong Yee Awareness about environment has found its place in consumer's mind set. During the past decades, consumers considered issues such as environmental issues and social issues (e.g. label's right or child's right) while purchasing products. Hence, this group of consumers are looking forward the alternative products such as sustainable products which could be presuming environmental issues and social issues. Sustainability is a vital element which is a challenge for product developers nowadays. On the other hand, companies put efforts to meet the demand of this group of consumers where the competition is high. While, there are available sustainable products in the markets, consumer's intention of purchase these products is imprecise. Besides, the attributes of these products are not categorised yet by scholars. Therefore to understand consumer's intention, the present study aims (i) to categorise the sustainable products; (ii) to extract the influential factors on consumer's intention to purchase sustainable products; and (iii) to develop a conceptual model of consumer's intention to purchase sustainable products. By reviewing literature, the factors of belief, knowledge, attitude, company's sustainable responsibility (i.e. economic, environment and social), trust and perceive quality are founded to be as the influential factors on consumer's intention to purchase these products. Besides, the mediating roles of attitude and trust on consumer's intention to purchase sustainable products are considered in this paper. Eventually, the conceptual framework of consumer's intention to purchase sustainable products is proposed. Global Strategic Management 2016 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/55369/1/Consumer%E2%80%99s%20intention%20of%20purchase%20sustainable%20products%20the%20moderating%20role%20of%20attitude.pdf Hosseinpour, Masoumeh and Nezakati, Hossein and Md Sidin, Samsinar and Wong, Foong Yee (2016) Consumer’s intention of purchase sustainable products: the moderating role of attitude and trust. Journal of Marketing and Management, 7 (1). pp. 40-49. ISSN 2153-9715 http://www.gsmi-ijgb.com/Pages/Journals.aspx
spellingShingle Hosseinpour, Masoumeh
Nezakati, Hossein
Md Sidin, Samsinar
Wong, Foong Yee
Consumer’s intention of purchase sustainable products: the moderating role of attitude and trust
title Consumer’s intention of purchase sustainable products: the moderating role of attitude and trust
title_full Consumer’s intention of purchase sustainable products: the moderating role of attitude and trust
title_fullStr Consumer’s intention of purchase sustainable products: the moderating role of attitude and trust
title_full_unstemmed Consumer’s intention of purchase sustainable products: the moderating role of attitude and trust
title_short Consumer’s intention of purchase sustainable products: the moderating role of attitude and trust
title_sort consumer’s intention of purchase sustainable products: the moderating role of attitude and trust
url http://psasir.upm.edu.my/id/eprint/55369/
http://psasir.upm.edu.my/id/eprint/55369/
http://psasir.upm.edu.my/id/eprint/55369/1/Consumer%E2%80%99s%20intention%20of%20purchase%20sustainable%20products%20the%20moderating%20role%20of%20attitude.pdf