Consumer segmentation by online information search behavior in Yinchuan, China

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Consumer segmentation by online information search behavior in Yinchuan, China

Consumers in China increasingly rely on the Internet for product information, especially for high involvement product categories, such as automobiles. Although Chinese differ from Europeans in terms of their online information search behavior, little research has been conducted in an effort to inves...

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Bibliographic Details
Main Authors:	Beiyu, Zhu, Hashim, Ahmad Hariza, Osman, Syuhaily, Abu Bakar, Elistina
Format:	Article
Language:	English
Published:	Asian Online Journals 2016
Online Access:	http://psasir.upm.edu.my/id/eprint/55367/ http://psasir.upm.edu.my/id/eprint/55367/1/Consumer%20segmentation%20by%20online%20information%20search%20behavior%20in%20Yinchuan%2C%20China.pdf

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