Consumer segmentation by online information search behavior in Yinchuan, China
Consumers in China increasingly rely on the Internet for product information, especially for high involvement product categories, such as automobiles. Although Chinese differ from Europeans in terms of their online information search behavior, little research has been conducted in an effort to inves...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Online Journals
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/55367/ http://psasir.upm.edu.my/id/eprint/55367/1/Consumer%20segmentation%20by%20online%20information%20search%20behavior%20in%20Yinchuan%2C%20China.pdf |
| _version_ | 1848852783393931264 |
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| author | Beiyu, Zhu Hashim, Ahmad Hariza Osman, Syuhaily Abu Bakar, Elistina |
| author_facet | Beiyu, Zhu Hashim, Ahmad Hariza Osman, Syuhaily Abu Bakar, Elistina |
| author_sort | Beiyu, Zhu |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Consumers in China increasingly rely on the Internet for product information, especially for high involvement product categories, such as automobiles. Although Chinese differ from Europeans in terms of their online information search behavior, little research has been conducted in an effort to investigate patterns of online information search on Chinese populations. The goal of this study was to identify patterns of online information search and profile each pattern. Data were collected from automobiles consumers in Yinchuan, Ningxia Hui Autonomous Region, China. Three distinct search groups were identified. These three groups were profiled on a variety of demographic and socio-economic characteristics. This study highlights online information search behavior as a segmentation variable and provides meaningful implications for communication strategies directed to consumers in the third-tier cities in China. |
| first_indexed | 2025-11-15T10:43:34Z |
| format | Article |
| id | upm-55367 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T10:43:34Z |
| publishDate | 2016 |
| publisher | Asian Online Journals |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-553672017-11-03T08:58:11Z http://psasir.upm.edu.my/id/eprint/55367/ Consumer segmentation by online information search behavior in Yinchuan, China Beiyu, Zhu Hashim, Ahmad Hariza Osman, Syuhaily Abu Bakar, Elistina Consumers in China increasingly rely on the Internet for product information, especially for high involvement product categories, such as automobiles. Although Chinese differ from Europeans in terms of their online information search behavior, little research has been conducted in an effort to investigate patterns of online information search on Chinese populations. The goal of this study was to identify patterns of online information search and profile each pattern. Data were collected from automobiles consumers in Yinchuan, Ningxia Hui Autonomous Region, China. Three distinct search groups were identified. These three groups were profiled on a variety of demographic and socio-economic characteristics. This study highlights online information search behavior as a segmentation variable and provides meaningful implications for communication strategies directed to consumers in the third-tier cities in China. Asian Online Journals 2016 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/55367/1/Consumer%20segmentation%20by%20online%20information%20search%20behavior%20in%20Yinchuan%2C%20China.pdf Beiyu, Zhu and Hashim, Ahmad Hariza and Osman, Syuhaily and Abu Bakar, Elistina (2016) Consumer segmentation by online information search behavior in Yinchuan, China. Asian Journal of Humanities and Social Studies, 4 (1). pp. 1-6. ISSN 2321-2799 |
| spellingShingle | Beiyu, Zhu Hashim, Ahmad Hariza Osman, Syuhaily Abu Bakar, Elistina Consumer segmentation by online information search behavior in Yinchuan, China |
| title | Consumer segmentation by online information search behavior in Yinchuan, China |
| title_full | Consumer segmentation by online information search behavior in Yinchuan, China |
| title_fullStr | Consumer segmentation by online information search behavior in Yinchuan, China |
| title_full_unstemmed | Consumer segmentation by online information search behavior in Yinchuan, China |
| title_short | Consumer segmentation by online information search behavior in Yinchuan, China |
| title_sort | consumer segmentation by online information search behavior in yinchuan, china |
| url | http://psasir.upm.edu.my/id/eprint/55367/ http://psasir.upm.edu.my/id/eprint/55367/1/Consumer%20segmentation%20by%20online%20information%20search%20behavior%20in%20Yinchuan%2C%20China.pdf |