Assessing consumers' willingness to use tagging technology in tracing halal status

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Assessing consumers' willingness to use tagging technology in tracing halal status

This study investigates factors that determine Muslim consumers' willingness to use halal tagging technology. Halal tagging technology refers to the use of mobile phones by consumers to trace whether the halal logo on product packaging is from an authentic source. Five perception factors - comp...

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Bibliographic Details
Main Authors:	Abd Rahman, Azmawani, Hanafiah, Mohd Hizam, Abdul, Mohani, Ruslee, Azlee Amirudin
Format:	Article
Language:	English
Published:	Inderscience Publishers 2016
Online Access:	http://psasir.upm.edu.my/id/eprint/55123/ http://psasir.upm.edu.my/id/eprint/55123/1/Assessing%20consumers%27%20willingness%20to%20use%20tagging%20technology%20in%20tracing%20halal%20status.pdf

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