Korean popular culture: an exploratory examination among Malaysian adolescents

In the early 2010s, there has been an increasing interest in the varieties of products and images of South Korean popular culture around the world, a development led by popular music. The Korean popular culture has influenced youth consumption patterns. Today, information has a great influence on th...

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Main Authors: Zainal Ariffin, Zailin, Abdul Rahman, Azmawani, Omar, Siti Sarah, Yaakop, Azizul Yadi, Mahadi, Nomahaza
Format: Article
Language:English
Published: Medwell Online 2016
Online Access:http://psasir.upm.edu.my/id/eprint/54684/
http://psasir.upm.edu.my/id/eprint/54684/1/Korean%20popular%20culture.pdf
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author Zainal Ariffin, Zailin
Abdul Rahman, Azmawani
Omar, Siti Sarah
Yaakop, Azizul Yadi
Mahadi, Nomahaza
author_facet Zainal Ariffin, Zailin
Abdul Rahman, Azmawani
Omar, Siti Sarah
Yaakop, Azizul Yadi
Mahadi, Nomahaza
author_sort Zainal Ariffin, Zailin
building UPM Institutional Repository
collection Online Access
description In the early 2010s, there has been an increasing interest in the varieties of products and images of South Korean popular culture around the world, a development led by popular music. The Korean popular culture has influenced youth consumption patterns. Today, information has a great influence on the values and lifestyle of society and also gives consumers a lot more options. Teenagers especially are very fond of American popular music, film and fashion because those are what they often see through broadcasting and entertainment. This opportunity has been used by South Korea to commercialize their culture as a commodity package through Hallyu. There is a need to look to Korea popular culture in every dimension because popular culture has a unique set of dimension. This study identifies the critical dimensions of Korean popular culture among adolescents living in the Klang valley. A study was conducted by an exploratory examination among Malaysian adolescents.
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institution Universiti Putra Malaysia
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language English
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publishDate 2016
publisher Medwell Online
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spelling upm-546842018-04-19T02:26:37Z http://psasir.upm.edu.my/id/eprint/54684/ Korean popular culture: an exploratory examination among Malaysian adolescents Zainal Ariffin, Zailin Abdul Rahman, Azmawani Omar, Siti Sarah Yaakop, Azizul Yadi Mahadi, Nomahaza In the early 2010s, there has been an increasing interest in the varieties of products and images of South Korean popular culture around the world, a development led by popular music. The Korean popular culture has influenced youth consumption patterns. Today, information has a great influence on the values and lifestyle of society and also gives consumers a lot more options. Teenagers especially are very fond of American popular music, film and fashion because those are what they often see through broadcasting and entertainment. This opportunity has been used by South Korea to commercialize their culture as a commodity package through Hallyu. There is a need to look to Korea popular culture in every dimension because popular culture has a unique set of dimension. This study identifies the critical dimensions of Korean popular culture among adolescents living in the Klang valley. A study was conducted by an exploratory examination among Malaysian adolescents. Medwell Online 2016 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/54684/1/Korean%20popular%20culture.pdf Zainal Ariffin, Zailin and Abdul Rahman, Azmawani and Omar, Siti Sarah and Yaakop, Azizul Yadi and Mahadi, Nomahaza (2016) Korean popular culture: an exploratory examination among Malaysian adolescents. International Business Management, 10 (17). pp. 3821-3829. ISSN 1993-5250 https://www.medwelljournals.com/abstract/?doi=ibm.2016.3821.3829 10.3923/ibm.2016.3821.3829
spellingShingle Zainal Ariffin, Zailin
Abdul Rahman, Azmawani
Omar, Siti Sarah
Yaakop, Azizul Yadi
Mahadi, Nomahaza
Korean popular culture: an exploratory examination among Malaysian adolescents
title Korean popular culture: an exploratory examination among Malaysian adolescents
title_full Korean popular culture: an exploratory examination among Malaysian adolescents
title_fullStr Korean popular culture: an exploratory examination among Malaysian adolescents
title_full_unstemmed Korean popular culture: an exploratory examination among Malaysian adolescents
title_short Korean popular culture: an exploratory examination among Malaysian adolescents
title_sort korean popular culture: an exploratory examination among malaysian adolescents
url http://psasir.upm.edu.my/id/eprint/54684/
http://psasir.upm.edu.my/id/eprint/54684/
http://psasir.upm.edu.my/id/eprint/54684/
http://psasir.upm.edu.my/id/eprint/54684/1/Korean%20popular%20culture.pdf