International students’ university preferences: how different are Malaysian and Chinese students?

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International students’ university preferences: how different are Malaysian and Chinese students?

Purpose: The purpose of this paper is to determine factors that influenced international university preference, looking at country of origin (COO) that is the COO of the course and program modes (PMs). This study specifically focuses on differences in perceptions across students from Malaysia and Ch...

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Bibliographic Details
Main Authors:	Kamal Basha, Norazlyn, Sweeney, Jillian C., Soutar, Geoffrey N.
Format:	Article
Language:	English
Published:	Emerald Group Publishing 2016
Subjects:	Higher education marketing; International students; Country of design; Delivery mode; Online distance learning
Online Access:	http://psasir.upm.edu.my/id/eprint/54602/ http://psasir.upm.edu.my/id/eprint/54602/1/International%20students%E2%80%99%20university%20preferences.pdf

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