Identifying attributes influencing fresh fruits and vegetables (FFV) purchase a comparative study between night market and hypermarket in Klang Valley, Malaysia

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Identifying attributes influencing fresh fruits and vegetables (FFV) purchase a comparative study between night market and hypermarket in Klang Valley, Malaysia

Fresh Fruits and vegetables (FFV) retailers of various formats are dynamically influencing customers to patronize at their stores. On the other hand, fresh fruits and vegetables consumers are always evaluating which of these retail formats to choose for FFV purchases. This study employs Stimulus –Or...

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Bibliographic Details
Main Authors:	Abdullah, Amin Mahir, Gindi, Abdullahi Auwal, Ismail, Mohd Mansor, Mohd Nawi, Nolila
Format:	Article
Language:	English
Published:	IJECM 2016
Subjects:	Fresh fruits; Retail formats; Stimulus; Response; Hypermarket; Moderator
Online Access:	http://psasir.upm.edu.my/id/eprint/54492/ http://psasir.upm.edu.my/id/eprint/54492/1/Identifying%20attributes%20influencing%20fresh%20fruits%20and%20vegetables.pdf

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