Identifying attributes influencing fresh fruits and vegetables (FFV) purchase a comparative study between night market and hypermarket in Klang Valley, Malaysia
Fresh Fruits and vegetables (FFV) retailers of various formats are dynamically influencing customers to patronize at their stores. On the other hand, fresh fruits and vegetables consumers are always evaluating which of these retail formats to choose for FFV purchases. This study employs Stimulus –Or...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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IJECM
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/54492/ http://psasir.upm.edu.my/id/eprint/54492/1/Identifying%20attributes%20influencing%20fresh%20fruits%20and%20vegetables.pdf |
| _version_ | 1848852558804680704 |
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| author | Abdullah, Amin Mahir Gindi, Abdullahi Auwal Ismail, Mohd Mansor Mohd Nawi, Nolila |
| author_facet | Abdullah, Amin Mahir Gindi, Abdullahi Auwal Ismail, Mohd Mansor Mohd Nawi, Nolila |
| author_sort | Abdullah, Amin Mahir |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Fresh Fruits and vegetables (FFV) retailers of various formats are dynamically influencing customers to patronize at their stores. On the other hand, fresh fruits and vegetables consumers are always evaluating which of these retail formats to choose for FFV purchases. This study employs Stimulus –Organism –Response (S-O-R) model to compare consumer format choice between night market and hypermarket retail formats and to evaluate the impact of demographic factor (income level) of consumers on their choice of retail formats for FFV purchases. Mediation effect of attitude as an organism on relationship between stimulus and response was also evaluated. A consumer’s survey was conducted with 700 respondents from Klang Valley Area, Malaysia. A Structural Equation Modeling (SEM) was used in analyzing the data. Based on the empirical results of night markets and hypermarkets’ retail formats, the models significantly fit the two retail formats and income level is not a moderator on the relationships between stimulus, organism and response for the hypermarket retail formats’ choice models. |
| first_indexed | 2025-11-15T10:40:00Z |
| format | Article |
| id | upm-54492 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T10:40:00Z |
| publishDate | 2016 |
| publisher | IJECM |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-544922018-03-21T02:55:15Z http://psasir.upm.edu.my/id/eprint/54492/ Identifying attributes influencing fresh fruits and vegetables (FFV) purchase a comparative study between night market and hypermarket in Klang Valley, Malaysia Abdullah, Amin Mahir Gindi, Abdullahi Auwal Ismail, Mohd Mansor Mohd Nawi, Nolila Fresh Fruits and vegetables (FFV) retailers of various formats are dynamically influencing customers to patronize at their stores. On the other hand, fresh fruits and vegetables consumers are always evaluating which of these retail formats to choose for FFV purchases. This study employs Stimulus –Organism –Response (S-O-R) model to compare consumer format choice between night market and hypermarket retail formats and to evaluate the impact of demographic factor (income level) of consumers on their choice of retail formats for FFV purchases. Mediation effect of attitude as an organism on relationship between stimulus and response was also evaluated. A consumer’s survey was conducted with 700 respondents from Klang Valley Area, Malaysia. A Structural Equation Modeling (SEM) was used in analyzing the data. Based on the empirical results of night markets and hypermarkets’ retail formats, the models significantly fit the two retail formats and income level is not a moderator on the relationships between stimulus, organism and response for the hypermarket retail formats’ choice models. IJECM 2016 Article NonPeerReviewed text en http://psasir.upm.edu.my/id/eprint/54492/1/Identifying%20attributes%20influencing%20fresh%20fruits%20and%20vegetables.pdf Abdullah, Amin Mahir and Gindi, Abdullahi Auwal and Ismail, Mohd Mansor and Mohd Nawi, Nolila (2016) Identifying attributes influencing fresh fruits and vegetables (FFV) purchase a comparative study between night market and hypermarket in Klang Valley, Malaysia. International Journal of Economics, Commerce and Management, 4 (10). pp. 199-219. ISSN 2348-0386 http://ijecm.co.uk/volume-iv-issue-10/ Fresh fruits; Retail formats; Stimulus; Response; Hypermarket; Moderator |
| spellingShingle | Fresh fruits; Retail formats; Stimulus; Response; Hypermarket; Moderator Abdullah, Amin Mahir Gindi, Abdullahi Auwal Ismail, Mohd Mansor Mohd Nawi, Nolila Identifying attributes influencing fresh fruits and vegetables (FFV) purchase a comparative study between night market and hypermarket in Klang Valley, Malaysia |
| title | Identifying attributes influencing fresh fruits and vegetables (FFV) purchase a comparative study between night market and hypermarket in Klang Valley, Malaysia |
| title_full | Identifying attributes influencing fresh fruits and vegetables (FFV) purchase a comparative study between night market and hypermarket in Klang Valley, Malaysia |
| title_fullStr | Identifying attributes influencing fresh fruits and vegetables (FFV) purchase a comparative study between night market and hypermarket in Klang Valley, Malaysia |
| title_full_unstemmed | Identifying attributes influencing fresh fruits and vegetables (FFV) purchase a comparative study between night market and hypermarket in Klang Valley, Malaysia |
| title_short | Identifying attributes influencing fresh fruits and vegetables (FFV) purchase a comparative study between night market and hypermarket in Klang Valley, Malaysia |
| title_sort | identifying attributes influencing fresh fruits and vegetables (ffv) purchase a comparative study between night market and hypermarket in klang valley, malaysia |
| topic | Fresh fruits; Retail formats; Stimulus; Response; Hypermarket; Moderator |
| url | http://psasir.upm.edu.my/id/eprint/54492/ http://psasir.upm.edu.my/id/eprint/54492/ http://psasir.upm.edu.my/id/eprint/54492/1/Identifying%20attributes%20influencing%20fresh%20fruits%20and%20vegetables.pdf |