Factors that influence the purchase of Halal products

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Factors that influence the purchase of Halal products

This research focuses on the factors that influence purchase of Halal products by consumers in Malaysia that is religiosity, level of confidence, country of origin and attitude. Questionnaires were distributed to 350 consumers in the Klang Valley using convenience sampling. Multiple regressions were...

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Bibliographic Details
Main Authors:	Othman, Manisah, Kamarohim, Norazlina
Format:	Article
Language:	English
Published:	Universiti Putra Malaysia Press 2016
Subjects:	Purchase of Halal products; Halal products
Online Access:	http://psasir.upm.edu.my/id/eprint/54288/ http://psasir.upm.edu.my/id/eprint/54288/1/Factors%20that%20influence%20the%20purchase%20of%20Halal%20products.pdf

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